About shop sales partners

Shop sales partners are a select number of companies that can help you import your offline transaction data directly into Google Ads. This article contains information about the benefits of working with shop sales partners.

In this article

• Learn the benefits of working with shop sales partners
• Work with a shop sales partner
• Find Google Ads’ shop sales partners

Benefits

Working with a shop sales partner provides you with several benefits:

• Supported uploads: Shop sales partners are directly integrated with our Google Ads API to automate the data upload process and ensure consistent and reliable data uploads.
• Technical support: All shop sales partners can troubleshoot technical issues, allowing you to focus on your core business.
• Data hygiene and formatting: Shop sales partners can help format your data to ensure correct and frictionless uploads. For example, shop sales partners can review columns in your shop sales data file to help troubleshoot common errors.
• Enhanced match rates: Some partners have robust customer information graphs which may increase match rates.

Shop sales partner programme availability

This list of carefully selected shop sales partners aims to help you achieve your goals. These partners will assist you with data uploads and technical-related matters allowing you to focus on your business. Shop sales partners boast a wide array of capabilities, from data management, custom integrations, data hygiene, data formatting and more.

List of partners

• EDM
• Experian
• LeadsBridge
• LiveRamp
• Napp
• Urban Science (US only – Automotive OEMs and regional dealer groups)

Instructions for working with a shop sales partner

To work with a shop sales partner, follow the steps below. If you need more help, contact your Google Ads sales representative.

1. Confirm your eligibility for shop sales for retailers, restaurants, automotive OEMs/regional dealer groups.
2. Set up your Google Ads account to use shop sales measurement.
3. Sign a statement of work directly with a shop sales partner to be able to use their services.
4. Grant your OAuth token to the partner so that they can verify which Google Ads accounts to upload data to and establish upload permissions via Customer Link.

Note:

• The user who generates the token must be an admin user for the Google Ads account that owns the conversion action where uploads will be submitted. Partners require an access token to upload conversions into a CID or MCC on behalf of a given user.
• Customer Link allows you to easily link your Google Ads accounts with eligible third-party partners that will allow the partner to upload data on your behalf.

Account Linking: Link shop sales partners to your Google Ads account

Certain Google-integrated third parties can use a partner API to upload directly in your Google Ads account using your first-party customer data. These types of third-party data platforms include data onboarders, customer relationship management (CRM) services, customer data platforms (CDP) and agencies.

Before you begin

Ensure that the partner you want to send data to is one of the following Google-integrated partners:

• EDM
• Liveramp
• Napp
• Urban Science (US only – Automotive OEMs and regional dealer groups)

Shop sales aren't available for all advertisers. Learn more About shop sales measurement.

There are 2 ways to link your Google Ads account so that a partner can upload on your behalf via the partner’s API workflow or the UI.

If you’re setting up a partner link for the first time, we recommend that you go through the API workflow on your partner’s website, since that route allows you to link multiple accounts at the same time.

This section below describes how to link or unlink a data platform in the UI.

Once you’ve linked a Google-integrated partner to your Google Ads account, you’ll be able to send your customer data to your account for shop sales

Instructions

How to link a shop sales partner to your Google Ads account

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

We recommend reaching out to the partner you are working with for shop sales uploads in order for them to help guide you through the linking process on their end as some partners can help with bulk linking or addressing questions that you may have. Otherwise, to link to a partner via the Google Ads UI, go through the following steps:

Note: The user who follows the below steps must be an admin user for the Google Ads account that owns the conversion action where uploads will be submitted.

1. In your Google Ads account, click the Admin icon .
2. Click Linked accounts.
3. Under 'Other popular products', find the partner name and click Details to open the window.
4. Click Link. The next window provides additional information on the data platform link.
5. Click Authorise, then click Create data integration.
   • You're now linked to a shop sales partner.

The partner is then added to the list: 'Your linked accounts products'. If you click Manage & link, you’ll be taken to a page where you can either unlink the data platform, or log into your data platform account and set up your customer lists. To leave this page, click the icon next to the data platform name in the top left-hand corner of your account.

How to unlink a shop sales partner from your Google Ads account

1. In your Google Ads account, click the Admin icon .
2. Click Linked accounts.
3. Under 'Your linked accounts and products', find the partner name and click Details.
4. Click Unlink in the 'Action' column.

After unlinking your Google Ads account from a partner, this partner will no longer be able to upload on your behalf.

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