About shop sales partners

Shop sales partners are a select number of companies that can help you import your offline transaction data directly into Google Ads. This article contains information about the benefits of working with shop sales partners.


Working with a shop sales partner provides you with several benefits:

  • Supported uploads: Shop sales partners are directly integrated with our Google Ads API to automate the data upload process and ensure consistent and reliable data uploads.
  • Technical support: All shop sales partners can troubleshoot technical issues, allowing you to focus on your core business.
  • Data hygiene and formatting: Shop sales partners can help format your data to ensure correct and frictionless uploads. For example, shop sales partners can review columns in your shop sales data file to help troubleshoot common errors.
  • Enhanced match rates: Some partners have robust customer information graphs which may increase match rates.


To work with a shop sales partner, follow the steps below. If you need more help, contact your Google sales representative.

  1. Confirm your eligibility for shop sales for retailers and restaurants or for other business types.
  2. Set up your Google Ads account to use shop sales measurement.
  3. Sign a statement of work directly with a shop sales partners to be able to use their services.
  4. Grant an OAuth token to the partner so that they can securely upload your data to your Google Ads account. You can choose to revoke OAuth token to partners at any time if you don’t want to continue the partnership.


You authorise a shop sales partner to access your Google Ads account using a registered application that follows our authentication scenarios. The partner presents you with a consent page, where you sign in using your Google Ads credentials. Google then redirects to the application’s redirect URL along with an access token (for temporary access) and a refresh token (to request subsequent tokens once the previous token has expired). This allows the partner’s application to access the Google Ads API on your behalf without sharing your password with the third party or having to authenticate the partner each time.

Shop sales partner programme availability 

Google provides you with the best services for your success. We carefully selected several shop sales partners to help you achieve your goals. These partners will assist you with data uploads and technical-related matters to allow you to focus on your business.

Shop sales partners boast a wide array of capabilities, from data management, custom integrations, data hygiene, data formatting and more. 

List of partners

  • Acxiom
  • EasyRewardz
  • EDM
  • Epsilon
  • Experian
  • LeadsBridge
  • LiveRamp
  • Napp


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