About user access levels for your manager account

As with individual Google Ads accounts, you can invite other users to your manager account. You can choose what these users can do within the manager account by assigning them one of the 5 access levels:

• Administrative
• Standard
• Read only
• Email only
• Billing

This article describes what users can do in your manager account at different access levels.

User access levels

How much someone can see and do within a manager account and the accounts linked to it depends upon two factors:

• The level of access they’re granted for that manager account
• Whether the manager account is an owner of the client account.

Here's an overview of the different access levels for manager account users and what they can do:

Access level for manager account user	What the manager account user can do in the manager account	What the manager account user can do in linked client accounts
Administrative access	View, edit, and manage any part of the manager account, and complete all administrative actions in the manager account, including the following: Link existing client accounts and create new linked client accounts Accept and decline manager account link requests Unlink sub-manager accounts and client accounts Invite users Cancel invitations sent by other users with access to the account Remove a user Change access levels for users	If the manager account isn't an administrative owner, a user with administrative access can view, edit, and manage any part of the linked client account, and complete limited administrative actions in the client account, such as the following: Invite users with "Standard," "Read only," or "Email only" access levels Change user access from "Standard" to "Read only" Change user access from "Read only" to "Standard" In addition, if the manager account is an owner, a user with administrative access can: Invite users with "Administrative" access Remove users with “Administrative” access Change user access from "Administrative" to "Standard" or "Read only" Change user access from "Read only" or "Standard" to "Administrative" Transfer ownership to another manager account Remove administrative ownership Accept and decline link requests from other manager accounts Unlink another manager account Turn remarketing list sharing on and off
Standard access	View, edit, and manage any part of the manager account with the exception of the administrative tasks outlined above, which are only available to users with administrative access.	View, edit, and manage any part of linked client accounts and campaigns with the exception of the administrative tasks outlined above, which are only available to users with administrative access.
Read only access	Browse the manager account	Browse linked client accounts Edit and run reports for linked client accounts Receive notification emails for linked client accounts Receive emailed reports, if added to email list Note: Users with "Read only" access can't make any changes to the account (for example, copy and paste entities like campaigns).
Billing access	View and edit billing information	For client accounts using automatic or manual payments (as opposed to monthly invoicing), Billing users can view and edit billing information within those client accounts. For monthly invoicing, billing information must be stored at the manager account level so managing monthly invoicing at the client level is not possible.
Email only access	Receive notification emails for manager accounts.	Receive notification emails for linked client accounts Receive emailed reports, if added to email list Note: Users with "Email only" access can't make any changes to the account (for example, copy and paste entities like campaigns).

User access to manager accounts linked to your manager account

Once your manager account is linked to another manager account, here’s how things work for users who have access to your manager account:

• Users on a manager account can make changes to manager accounts below the manager account they have access to.
• Users on a manager account cannot make changes to manager accounts above the manager account they have access to.

Related links

• Manage users and access levels for your manager account
• About ownership of client accounts

• Link accounts to your manager accounts