Fix “Limited by budget” status

There are 2 cases where Google Ads will mark your campaign status as “Limited by budget” and provide budget recommendations:

  • Your campaign is under-performing due to a limited budget.
  • You’re using Maximize Clicks bidding and could increase traffic by adjusting your budget.

This article explains how to fix this “Limited by budget” status by finding your campaign's recommended budget. Applying your campaign’s recommended budget will help you increase clicks and impressions.

Before you begin

Google Ads won't display a recommended average daily budget if you rarely meet your average daily budget, or if your campaign has limited data. If you don't see a recommended budget, and you know your ads aren't being shown as often as they could because your budget is limited, you might want to consider raising your budget to an amount that you're comfortable with.

How it works

Recommended budgets are based on the following factors:

  • Recent campaign performance
  • Current campaign budget
  • Keyword list
  • Campaign targeting settings


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Campaigns.
  4. Click the Filter icon Filter and select Status.
  5. Check Limited by budget and click Apply.
  6. Select the chart icon Chart next to the campaign that is marked “Limited by budget”. A pop-up with daily budget options appears.
  7. Select a recommended average daily budget, or enter your own.
  8. Click Apply.

Related links

Was this helpful?

How can we improve it?
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Clear search
Close search
Google apps
Main menu
Search Help Center