Shop sales onboarding guide

About shop sales implementation

Use this implementation guide to set up your shop sales reporting and measure the impact of your online ad spend on your offline sales.

  • Are you interested in onboarding using the Google Ads API? Learn more.
  • Are you a retailer or a restaurant interested in having a third-party data partner submit your hashed transaction data to Google on your behalf? Learn how to get started.

Step 1: Set up your Google Ads account for shop sales

a. Check eligibility based on your business type

b. Contact your Google representative

c. Set up the shop sales conversion action

Step 2: Upload your shop sales data

a. Choose an upload method

b. Determine your Loyalty Rate and Transaction Upload Rate

c. Format and hash your shop sales data

d. Upload your shop sales data

e. Check the status of your upload and correct any errors

Step 3: View your shop sales conversions

a. See an aggregate of all online and offline conversions

b. Segment by shop sales conversions

c. Add a custom column for shop sales

d. See shop sales conversions reports at the account level

e. Segment your shop sales (direct upload) conversions by name (only for non-retail and non-restaurant businesses)

Step 4: Use your shop sales conversions data

a. Using shop sales with Customer Match

RETURN TO SHOP SALES HOME

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue