Store sales onboarding guide

About store sales implementation

Use this implementation guide to set up your store sales reporting and measure the impact of your online ad spend on your offline sales.

  • Are you interested in onboarding using the Google Ads API? Learn more.
  • Are you a retailer or a restaurant interested in having a third-party data partner submit your hashed transaction data to Google on your behalf? Learn how to get started.

Step 1: Set up your Google Ads account for store sales

a. Check eligibility based on your business type

b. Contact your Google representative

c. Set up the store sales conversion action

Step 2: Upload your store sales data

a. Choose an upload method

b. Determine your Loyalty Rate and Transaction Upload Rate

c. Format and hash your store sales data

d. Upload your store sales data

e. Check the status of your upload and correct any errors

Step 3: View your store sales conversions

a. See an aggregate of all online and offline conversions

b. Segment by store sales conversions

c. Add a custom column for store sales

d. See store sales conversions reports at the account level

e. Segment your store sales (direct upload) conversions by name (only for non-retail and non-restaurant businesses)

Step 4: Use your store sales conversions data

a. Using store sales with Customer Match


Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue