About advanced format options for responsive display ads

When you create responsive display ads in Google Ads, those ads are automatically generated in various combinations from the headlines, images, and descriptions you add. During the ad creation process, you have advanced format options available for use. These options are: asset enhancements, auto-generated videos, and native formats.

Asset enhancements

This feature lets Google enhance your assets to drive better performance out of your ads, and create even better looking ads. Modifications include:

Smart cropping of images to highlight image focal points	Design-centric text and logo overlays on relevant image areas to create a more professional look	Descriptions may be occasionally dropped	Logos with excessive white backgrounds (“margins”) may be cropped to zoom in on the logo itself

 

No cropping	Smart cropping

Auto-generated videos

This feature lets Google create your video ads by combining your headlines, descriptions, and images. Auto-generated video ads are eligible to show on various placements on the web and in apps, and increase your ads reach. If you've already added your own video content, then your ads won't use auto-generated videos. Learn more.

Native formats:

This feature will generate ads using native formats, to expand your reach to more publishers, including YouTube and Gmail. Adding native formats might also improve ad performance.

 

 

1.91:1 marketing images

These advanced format options do not affect dynamic ads or call-to-action text.

Specifications

Recommended dimensions: 600px X 314px Required:	Recommended dimensions: 1200px X 628px Required:	Maximum file size: 5MB Required:	Maximum number of images allowed: 15 This includes 1:1 images.

 

1:1 marketing images

Specifications

Recommended dimensions: 300px X 300px Required:	Recommended dimensions: 1200px X1200px Required:	Maximum file size: 5MB Required:	Maximum number of images allowed: 15 This includes 1:1 images.

 

 

Best Practices

Recommended images: 5-10 per aspect ratio	Use high quality images	Don't overlay text, logos, or buttons

 

Make product or service the focus of the image	Avoid collage image	Avoid digital composite backgrounds

 

1:1 Logos

 

Specifications

Recommended dimensions: 300 X 300px Required:	Recommended dimensions: 1200px X 1200px Required:	Maximum file size: 5MB Required:	Maximum number of images allowed: 5 This includes 4:1 images.

 

Best practices

Centered and carefully cropped	Limit white space or padding to 1/16th of total logo size	Transparent background preferred	Avoid small text or “flair”; copyright/trademark symbols

 

4:1 Logos

 

Specifications

Recommended dimensions: 512px X 128px Required:	Recommended dimensions: 1200px X 300px Required:	Maximum file size: 5MB Required:	Maximum number of images allowed: 5

 

Videos

 

Specifications

YouTube URL   Required:	Max number allowed: 5

Best Practices

Cover top aspect ratios (2 per landscape and portrait, 1 for square)	30 seconds or less	Grab attention within first 2 seconds
Diversify content	Communicate visually	Don't overlay text, logos, or buttons

 

Character Counts

 

Specifications

Short headline: 30 characters Required:	Long headline: 90 characters Required:	Descriptions: 90 Characters Required:	Business name: 25 Characters Required:

 

URLs

Specifications

Final	Mobile-specific	Custom URL parameters	Tracking URL template

Native vs. Non-native formats:

Non-native formats:

Serve on all inventory types	Business name is always displayed	Images maintain size and dimensions

Native format:

Serve on native inventory	Business name is usually displayed	Images may be resized and/or cropped

 

Related links

• Create a responsive display ad
• About auto-generated videos for responsive display ads