Recommendations and optimisation score (Google Ads mobile app)

Recommendations is an entire section of your Google Ads account dedicated to helping you improve the performance of your campaigns. Optimisation score is an estimate of how well your Google Ads account is set to perform, and helps you prioritise recommended actions for your campaigns.

Recommendations and your optimisation score can be found in the Recommendations page of the app, which you can access via the bottom navigation bar. In addition, you can also find an optimisation score card in your account overview page with your account and campaign-level optimisation scores.

Learn more about the different types of recommendations

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