When creating new Hotel Ads campaigns, you can choose from two types of ad group options: booking link and property promotion. These options help you reach travelers with a message and landing page that will best match where they are in their travel journey.
Booking link ads display room prices and availability, with a link that sends users directly to your booking page or (if you choose) to a Google-hosted checkout page. These are the classic hotel ads that appear in connection with hotels on Google Search and Google Maps when travelers are getting ready to book a specific hotel. They’re an excellent choice for advertisers who are interested in driving reservations at moments when travelers are getting ready to take action.
Property promotion ads appear on Google's immersive hotel listings and Google Maps when travelers search for topics related to a city, region, or destination, such as “hotels in New York” or “what to see in Paris”. Property promotion ads are designed to highlight your property’s features and draw incremental traffic in addition to your organic listing. You can present exciting options to travelers when they’re still deciding where to stay. Property promotion ads can also be a good way to showcase your hotel or other property for opportunities such as:
- Grand openings
- Unsold rooms
- Brand presence
- Special promotions