Portfolio bid strategies help you optimise performance across multiple campaigns. To date, portfolio strategies have been available for target CPA, target ROAS, Maximise clicks and Target impression share. To make it even easier to use Smart Bidding with search campaigns, Maximise conversions and Maximise conversion value are now both available to use with portfolios.
In addition, you can pair these new portfolios with shared budgets to get more conversions or conversion value. For campaigns that share a budget and use Maximise clicks, Maximise conversions or Maximise conversion value, we recommend that you include them in the same portfolio.
Learn more about using portfolio strategies in the Google Ads Help Centre
Posted by Sagar Shah, Product Manager, Google Ads
