Do more on the go with new features in the Google Ads mobile app

3 March 2020

The Google Ads mobile app helps you monitor your campaigns in real time, review high-impact recommendations and take quick action to improve performance. Over the past few months, we’ve been making several improvements to the app to address some of your feedback. That’s why, starting today, we’re introducing new optimisation score features and 'Dark mode' in the app.

Prioritise top recommendations faster

Optimisation score helps you prioritise recommendations for your campaigns, making it easy for you to quickly improve performance from within the app. To make it even easier for you to find your most critical recommendations, you can now see your account and campaign-level optimisation scores on the account overview screen. Campaigns that have recommendations with the highest potential impact are listed first, so you can prioritise actions that will drive performance.

Gif of account overview page

Get notified when your optimisation score changes

To help you stay on top of new recommendations, you’ll be notified in real time when your optimisation score changes. Tap the notification to open your 'Recommendations' page, where you can take action to raise your score and improve performance. To receive these notifications, opt in on the 'Settings' page of the app.

Work in comfort with 'Dark mode'

'Dark mode' is designed for visual comfort. Whether you’re in a low-light environment or prefer darker background colours on your phone, you can now use 'Dark mode' in the Google Ads mobile app. If you’ve already turned on 'Dark mode' in your phone’s settings, you’ll see 'Dark mode' in the app automatically. You can also turn on 'Dark mode' on the 'Settings' page of the app.

Diesel logo, one of Ireland’s leading fashion and apparel brands, used optimisation score on the Google Ads mobile app to prioritise, review and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions – increasing their traffic by 30 times year-over-year.
AGY47 logo AGY47, a leading digital marketing agency, used the Google Ads mobile app to check on performance, make improvements with optimisation score and keep their account organised on the go – saving them 2+ hours per week per account.

To see your optimisation score and 'Dark mode' on mobile, download the Google Ads mobile app on Android (4.5/5 star rating) or iOS (4.5/5 star rating). Use these best practices to get the most out of your account with the Google Ads mobile app.

Posted by Ryan Beauchamp, Product Manager, Google Ads

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