Use parallel tracking

Parallel tracking is mandatory for Search, Shopping, Display, and Video campaigns. For Hotel campaigns, parallel tracking is optional. Some accounts may still find the parallel tracking toggle in their account settings, but this option is applicable only for Hotel campaigns.

Parallel tracking sends customers directly from your ad to your final URL while click measurement happens in the background. This helps load your landing page more quickly, which can reduce lost visits.

This article explains how to turn on parallel tracking and the technical requirements for setting up your final URL and tracking template.

Before you begin

  • Check with your click measurement provider to make sure their system is compatible with parallel tracking. Compatibility may vary based on the particular features you have enabled. If there is an incompatibility, your click measurement may not work as intended, or the landing page content or layout may be different from what you intended.
  • Your click measurement provider might require you to edit your tracking templates, or they may do it for you. Learn more about tracking templates

Turn on parallel tracking

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Account settings.
  3. Click the Tracking drop-down menu.
  4. Click the switch next to “Parallel tracking” to turn it on. Note that parallel tracking is only applicable for Hotel campaigns and can be turned on or off.

To test your tracking setup for broken URLs, click the Test button found next to the tracking template. If a URL is broken you will see a red x in the status column. Learn more about what your test results mean by reading Test your landing page.

While every effort to catch all parallel tracking errors is made, not all errors will be caught.

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