Gain more insight into your bid strategy with top signals

November 21, 2019

Smart Bidding helps you drive performance while saving you time. To give you more transparency into which factors are driving your performance and provide insights that may inform your broader marketing strategy, you can now view some of your top bidding signals in the bid strategy report.

To start, these signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. Support for Target ROAS and Maximize conversion value will be available at a later date. Top signals may include, but are not limited to:

  • Device type
  • Location
  • Day of week
  • Time of day
  • Keywords

The report might also include combinations of different signals. For instance, it may show you that people searching for the keyword [business] in Los Angeles, California on the weekend are more likely to convert.

Top signals in the Google Ads UI

To learn more about bid strategy reports and top signals, visit the Google Ads Help Center.

Posted by Sagar Shah, Product Manager, Google Ads

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