Improving call quality with a new look for call-only ads

September 26, 2019

Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business, we’re updating the call-only ads unit layout. Now your business name and headline will show directly below your phone number, along with a larger phone icon, to make it more clear to users what you offer and make the call-to-action more prominent.

New call only ads layout
New layout

Previous call only ads format
Previous layout

On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.

Existing call-only ads will automatically switch over to the new layout this week and no additional action is needed. To learn more about driving calls to your business, see our call-only ads best practices.

Posted by Mike Russo, Product Manager, Google Ads

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