Improving call quality with a new look for call-only ads

September 26, 2019

Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business, we’re updating the call-only ads unit layout. Now your business name and headline will show directly below your phone number, along with a larger phone icon, to make it more clear to users what you offer and make the call-to-action more prominent.

New call only ads layout
New layout

Previous call only ads format
Previous layout

On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.

Existing call-only ads will automatically switch over to the new layout this week and no additional action is needed. To learn more about driving calls to your business, see our call-only ads best practices.

Posted by Mike Russo, Product Manager, Google Ads

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue