About the User certifications table in Google Partners

Ads certifications are professional credentials that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads and expertise in online advertising.

The User Certifications page gives you some key information about a user and their certification status. Learn more about Google Ads certifications.

You can access Google Ads certifications on the Skillshop Google Ads Certification page.

Before you begin

Your Google Partners registered Ads manager account should have at least:

• 50% of your strategists certified in Google Ads (up to 100 users)
• Note: Account strategists are individuals in your organisation who manage Google Ads campaigns on behalf of your clients.

For each product area with a campaign spend of $500 USD in 90 days you need to have one certification in that respective product area. You can let us know how many people in your organisation are account strategists by selecting from the drop-down option on the Company details page from your 'Partners programme' tab.

Access the User certifications page

1. Log in to your Google Ads manager account.
2. Click the Admin icon , then click the Partner programmes.
3. Click on the View Details link in the 'User certifications' card to access the User certifications page.

Learn more about how to Make your certifications count towards the certifications requirement.

How it works

User

The user’s Google Ads manager account email address.

Linked in Skillshop

There is a toggle at the top of the 'Linked in Skillshop' column. When the arrow is facing down, the linked users will be displayed first.

• 'Yes' will be displayed beside the user's name on the User certifications page in the 'Linked in Skillshop' column, if they have connected their Google Ads account to their Skillshop user profile.
• If 'Yes' is displayed, but there are no certifications, the user should go back to their Skillshop account and check if they've linked their Skillshop account where they have their Google Ads certifications.
• If 'No' is displayed, the user will need to go to their Skillshop account and follow the steps to link to their Google Ads email address.
• If this field shows Shared with one other user, this means that two users are associated to the same Skillshop account.

Note: We don’t recommend sharing the same Skillshop account with multiple users. Certifications for users with shared accounts may not count toward the Partner requirements.

Certifications (Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads and Google Ads Apps)

The state of the user’s certification in each of the available product areas. If the user has passed the assessment, it will show an expiry date. Uncompleted certifications won't show in your Google Ads account.