New Smart Bidding strategy: Maximise conversion value

At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximise conversion value. This automated bidding strategy helps you maximise the total conversion value of your campaign within your specified budget. Starting today, you can use Maximise conversion value for all Search campaigns. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values.

Entripy, one of the leaders in custom printed t-shirts in Canada, was previously using manual CPC bidding. While testing a Maximise conversion value strategy, the brand saw a 283% increase in conversion value and a 286% improvement in ROAS.

To learn more about Maximise conversation value, or to find the right automated bidding strategy for your business, visit the Google Ads Help Centre. 

Posted by Sagar Shah, Product Manager, Google Ads