Building on our announcement in February, we’re removing the average position metric from Google Ads starting the week of 30 September 2019.
Moving forwards, we recommend using Search top impression rate and Search absolute top impression rate. These metrics reflect the actual placement of your ad on the page, rather than the position of your ad compared to others.
As a result of this change, the following will be disabled starting the week of 30 September 2019:
- Rules using average position
- Custom columns using average position
- Saved reports that filter on average position
- Saved filters with average position
If you have Google Ads scripts that use average position, we recommend that you review them to ensure that they’ll continue working as intended.
The average position metric will also be removed from the following:
- Saved column sets
- Saved reports that use the average position column, but don’t filter on it
- Scorecards that use average position in dashboards
If you use ValueTrack parameters, please note that the {adposition} parameter will begin returning an empty string starting the week of 30 September 2019.
Posted by Pallavi Naresh, Product Manager, Google Ads
