About automation with Google Ads
Get more value with less effort
The customer journey is more complex than ever, spanning multiple sites and devices. For marketers, it’s important to understand how to engage with users in all of these moments, but doing that manually is a challenge. That’s where automated solutions come in.
How it works
Google Ads Smart Bidding and Smart Creative solutions use machine learning that analyses millions of signals in real time to show the right message, to the right customer, in the moments that matter.
So instead of having to spend time manually optimising your ads or bidding, you can get better results faster with the help of automated solutions.
Smart Bidding is able to optimise bids in real time for each and every auction. This dramatically reduces the time spent on bid maintenance, while also helping you achieve better results within your budget.
The impact of advertising is strongly influenced by creative quality. With Smart Creatives, Google’s machine learning selects and builds the best combination of creative assets for each customer. This frees up your time so you can focus on the more strategic efforts of your marketing campaigns.
Types of Smart Creative features:
Responsive display ads
Upload your assets – images, headlines, logos and descriptions – and Google Ads will automatically generate ads to show on the Google Display Network.
Dynamic Search Ads
This format uses your website to target your ads. And it can help fill in the gaps of your keyword-based campaigns.
Responsive search ads
Create ads that adapt to show more text – and more relevant messages – to your customers.
Digital marketing agency HawkSEM used Smart Bidding and Smart Creatives to improve their client’s return on investment:
in conversion volume*
“We were pleasantly surprised to make such quick
– Sam Yadegar
* Google External Data, Global, 2018
Results are not immediate. Machine learning usually has a one- to two-week learning period before you see the impact of automation. You can always see how your campaigns are doing by regularly checking your account. And, of course, you can make adjustments whenever you need.