About location groups

Location groups allow you to more easily implement a wider variety of location features in your campaigns and manage your physical locations from within Google Ads. This article describes what location groups do and the benefits of using them when setting up targeting in your campaigns.

What location groups are

Location groups are reusable collections of physical locations that can be applied to your campaign targeting. A group can be selected instead of individual locations to quickly and efficiently apply every location in that group for a campaign’s targeting. These groups can also be used for setting up local campaigns and creating location extensions.

In order to use location groups, you need a linked Google My Business Account or an account-level affiliate setup.

Benefits of using location groups

Convenient

Location groups are simple to set up and easy to parse through for editing. The location group interface allows you to find individual locations through searching and filtering.

Reusable

Once created, a location group can be selected and applied to as many campaigns as you want. Any changes that you make to a location group will apply everywhere that the group is being used.

Say that you're running a Local campaign that applies to every location in Berkshire. You can create a new location group that contains each one of your Berkshire shop front locations. Once you set up the county-wide campaign, you’ll have a location group ready to insert in campaign setup. You can then use that location group for Local campaigns, Location Extensions, Affiliate Location Extensions or radius targeting.
 

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