Location groups allow you to more easily implement a wider variety of location features in your campaigns and manage your physical locations from within Google Ads. This article describes what location groups do and the benefits of using them when setting up targeting in your campaigns.
What location groups are
Location groups are reusable collections of physical locations that can be applied to your campaign targeting. A group can be selected instead of individual locations to quickly and efficiently apply every location in that group for a campaign's targeting. These groups can also be used for setting up Local campaigns and creating location extensions.
To use location groups, you need a linked Google My Business account or an account-level affiliate setup.
Benefits of using location groups
Location groups are simple to set up and easy to parse through for editing. The location group interface allows you to find individual locations through searching and filtering.
Once created, a location group can be selected and applied to as many campaigns as you want. Any changes you make to a location group will apply everywhere that the group is being used.