Discovery Ads creative guidelines

Discovery campaigns combine audience targeting features and visually engaging formats to help you better personalize your ads and inspire customer action. This article outlines the creative asset guidelines you’ll need to know to optimize your Discovery campaign. 

People come to the YouTube Home Feed, Discover, and Gmail to browse and discover new content that aligns with their interests. In order to ensure ads feel both authentic and relevant to these experiences, we recommend that you choose high quality imagery that tells your brand’s story.  

All ad content must also adhere to Google Ads Policy guidelines and Personalized advertising guidelines. Ads that include the following will be disapproved:

  • Call to action button in the image, including visuals that mimic hyperlinks or clickable elements
  • Clickbait (content designed to entice a user to click a link by suggesting they'll find out something amazing, outrageous, or sensational)
  • Blurry images
  • Poor cropping
  • Images oriented in the wrong way

Call to action

  Would be disapproved Would be approved
Call to action button 
Example of CTA 2

The sideways red triangle mimics an interactive component because it invites user to click.

Overlaid text that does NOT mimic a clickable component is fine, even if it uses strongly action-oriented language.

Example of CTA 3

The sideways arrow along with the different-colored text makes the first part of the sentence look clickable, mimicking an interactive component.

A non-rectangular graphical overlay does NOT invite the user to click, and it does NOT look like a webpage button.

Example of CTA 4

The sideways arrow invites user to click.

Overlaid text that does NOT mimic a clickable component is fine, even if it uses strongly action-oriented language.

Example of CTA 5

The sideways red triangle invites user to click.

A non-rectangular graphical overlay does NOT invite user to click, and it does NOT look like a link to a webpage.

Example of CTA 6

The phrase “Click here” invites user to click, mimicking an interactive component.

Although the following image contains call-to-action words "Learn Now", it does NOT mimic a clickable button.

Example of CTA 7

The text with underline invites user to click, making it look like an interactive component.

A non-underlined URL does NOT invite user to click.

Example of CTA 8

An underlined URL mimics an interactive component.

A non-underlined URL does NOT invite user to click.

 Clickbait, blurry, and other rejection reasons

  Would be disapproved Would be approved
Clickbait
Blurry
Poor cropping
Images oriented in the wrong way

By creating a Discovery campaign, you are confirming that you own all legal rights to the image (or otherwise have permission to share the image with Google) and you hereby instruct Google to publish this image on your behalf for advertising purposes.

Learn more about asset specifications

Was this helpful?
How can we improve it?