Use the Google Ads API for Hotel campaigns

Hotel campaigns in Google Ads use the new Google Ads API for performance reporting, budgets, bids, and campaign management.

This article covers how to get access to the Google Ads API.

Before you begin

Use the Google Ads API developers site to understand how the API works, including a quick-start guide. You can also see how the API works for Hotel campaigns.

Get access to the Google Ads API for Hotel campaigns

If you already use the Google Ads API: Your existing Google Cloud project is already enabled to make calls. You can start managing Hotel campaigns immediately. Learn more about Google Ads API beta for Hotel campaigns

If you don't already use the Google Ads API: You can enable it directly in your Google Cloud Project. To manage campaigns, you'll also need to set up Google Ads accounts.

Get Google Ads API access

1. Go to the Google Cloud Console.
2. Select or create a Google Cloud Project.
3. Search for and enable the Google Ads API.
4. Navigate to the Google Ads API Overview page and apply for API Access.

You'll receive a confirmation email when you've been granted access to the Google Ads API. If you have any questions regarding the application process, contact us. Learn how to make a Google Ads API call.

Use the Google Ads API for Hotel campaigns

Read the Hotel Ads Overview to learn how to perform common tasks with the Google Ads API, such as creating and modifying campaigns, ad groups, hotel groups, and bids.

In the event that an ad group has no associated ads, customers will have to use the Google Ads API and create a Hotel Ad Group Ad to resolve the issue.

If you need help with your booking links, contact us or request to chat with a support specialist.