Search partners are sites that partner with Google to show ads on search results pages, site directory pages, or on other pages related to a person’s search.
Smart pricing has historically powered manual bids for search partners. Going forward, Smart Bidding may be used for search partner sites if you have conversion tracking in place. Smart Bidding can provide better performance by using a wider range of contextual signals to optimise bids for each and every auction.
Smart Bidding will aim to maximise conversions on search partners at a similar cost-per-conversion as Google Search. For example, if you have a $50 cost-per-conversion on Google Search but lower conversion rates on partner sites, then Smart Bidding may set lower bids to help achieve a $50 cost-per-conversion. Alternatively, if you get a better conversion rate from a search partner site, Smart Bidding may raise your bid to help you get more traffic and conversions from that site at the $50 cost-per-conversion that you receive on Google Search.
Posted by Josh Moser, Product Manager, Google Ads
