Check your optimisation score

Get started

After signing into your Google Ads account, begin by checking your optimisation score and following the steps below to apply or dismiss recommendations.

Apply recommendations

Step 1 of 2

From the menu on the left, select Recommendations. In the page that appears, you’ll see your account’s score and available recommendations in these sections:

  • 'All recommendations'
  • 'Bidding & Budgets'
  • 'Ads & Extensions'
  • 'Keywords & Targeting'
  • 'Repairs'

To filter recommendations of a specific category, select the category name.

Step 2 of 2

To apply a recommendation, select View recommendation under it, then select Apply.

To apply all recommendations of a specific type, select Apply all in the recommendation card.

Bear in mind: Each recommendation shows a score uplift, which indicates the possible score improvement from following the recommendation.

Dismiss recommendations

Step 1 of 1

To dismiss a recommendation, hover over the top right-hand corner of a suggestion, then select to dismiss.

To dismiss all recommendations of a specific type, click the 3-dot icon 3-dot menu icon in the recommendation card, then select Dismiss all.

 


What to expect

When, for example, you apply all of a recommendation type that has a score uplift of 7%, your account’s optimisation score will go up by 7% and the recommendation will be marked as completed.

 


Frequently asked questions

What is an optimisation score?

Optimisation score is an estimate of how well your Google Ads account is set to perform. Scores run from 0–100%, with 100% meaning that your account can perform at its full potential.

Along with the score, you’ll see a list of recommendations that can help you optimise each campaign. Each recommendation shows how much your optimisation score will be impacted (in percentages) when you apply that recommendation. 

Note: Optimisation score is available at the Campaign, Account and Manager Account levels. Optimisation score is shown for active Search, Display, Video Action and Shopping campaigns only.

How does optimisation score differ from Quality Score?

Optimisation score is not used by your Quality Score. Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. While both scores are meant to provide actionable feedback to help improve the effectiveness of campaigns, optimisation score provides a more holistic view of your account’s health.

How does Google calculate optimisation score?

Optimisation score is calculated in real-time, based on the statistics, settings and the status of your account and campaigns, the relevant impact of available recommendations and recent recommendations history. Applying or dismissing these recommendations changes the overall optimisation score of your account.

Optimisation score and available recommendations can change based on many factors, ranging from your settings to trends in the ads ecosystem. You may see a different score and a new set of recommendations when these changes happen.

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