After signing into your Google Ads account, begin by checking your optimisation score and following the steps below to apply or dismiss recommendations.
Step 1 of 2
From the menu on the left, select Recommendations. In the page that appears, you’ll see your account’s score and available recommendations in these sections:
- 'All recommendations'
- 'Bidding and budgets'
- 'Ads and assets'
- 'Keywords and targeting'
To filter recommendations of a specific category, select the category name.
Step 2 of 2
To apply a recommendation, select View recommendation under it, then select Apply.
To apply all recommendations of a specific type, select Apply all in the recommendation card.
Bear in mind: Each recommendation shows a score uplift, which indicates the possible score improvement from following the recommendation.
Step 1 of 1
To dismiss a recommendation, hover over the top right-hand corner of a suggestion, then select X to dismiss.
To dismiss all recommendations of a specific type, click the 3-dot icon in the recommendation card, then select Dismiss all.
What to expect
When, for example, you apply all of a recommendation type that has a score uplift of 7%, your account’s optimisation score will go up by 7% and the recommendation will be marked as completed.
Frequently asked questions
What is an optimisation score?
Optimisation score is an estimate of how well your Google Ads account is set to perform. Scores run from 0–100%, with 100% meaning that your account can perform at its full potential.
Along with the score, you’ll see a list of recommendations that can help you optimise each campaign. Each recommendation shows how much your optimisation score will be impacted (in percentages) when you apply that recommendation.
Note: Optimisation score is available at the Campaign, Account and Manager Account levels. Optimisation score is shown for active Search, Display, Discovery, Video Action, App, Performance Max and Shopping campaigns only.
How does optimisation score differ from Quality Score?
How does Google calculate optimisation score?
Optimisation score is calculated in real-time, based on the statistics, settings and the status of your account and campaigns, the relevant impact of available recommendations and recent recommendations history. Applying or dismissing these recommendations changes the overall optimisation score of your account.
Optimisation score and available recommendations can change based on many factors, ranging from your settings to trends in the ads ecosystem. You may see a different score and a new set of recommendations when these changes happen.