About Display ad formats

Responsive display ads are replacing responsive ads as the default ad type for the Google Display Network. They can be used in standard Display campaigns as well as Smart Display campaigns. Learn more about how to create a responsive display ad

With the introduction of responsive display ads, you may experience the following scenarios with your existing ad types:

Scenarios Explanation
Ads that run and are editable

Such as responsive display ads, Image ads (all upload ads), gmail ads, lightbox ads


These ad types will continue to run, and you can create and edit as usual.

Ads that migrate on edit

Such as responsive ads and smart display ads

Your ads will still run as usual, but if you were to edit the ads, they will automatically migrate to RDA ads. It doesn't require any effort on your end. You are not able to create this ad type any more.

Ads that run but can't be edited

All template ads except lightbox ads

This ad will continue to run and serve; however, this ad type is no longer supported so you can’t edit or create new ads.

Ads that don’t run and can’t be edited We no longer support this ad type. The ad will not run and you can’t edit or create new ads.


We recommend that you don’t create the following types of ads:

  • Responsive ads
  • Smart display ads
Note: For dynamic ads, you can still create RDAs, with a dynamic feed attached. You can also upload dynamic HTML5 ads. 

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