Set content exclusions for Video campaigns

Content exclusion settings let you opt out of showing your Video campaigns alongside content that may not be appropriate for your brand or serve your advertising goals. By adding multiple exclusions (placements, topics, and keywords) to your content targeting, your ads won’t match against any of the selected excluded content in your ad group.

This article gives step-by-step instructions on how to set content exclusions for Video campaigns.

Before you begin

If you’re not familiar with content exclusions or you aren’t sure which settings are right for you, review About content exclusions for Video campaigns first.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Set content exclusions when you create a new Video campaign

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Campaigns.
  4. Click the plus button , then select New campaign.
  5. Select one or more goals for your campaign, or if none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
  6. For "Campaign type", select Video. Enter the required information to create your campaign.
  7. In the "Content exclusions" panel:
    • Click Inventory type and select an inventory type for your Video campaign.
    • Click Excluded types and labels and select content types and digital content labels to exclude from your Video campaign.
  8. Create an ad group and a video ad. (You can skip these steps and complete them later.)
  9. Click Save and continue.

Set content exclusions when you edit a Video campaign

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Campaigns.
  4. From the Views bar at the top, select Video campaigns.
    Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
  5. From the page menu on the left, click Settings.
  6. Click the name of the Video campaign you want to edit.
  7. In the "Content exclusions" panel:
    • Click Inventory type to select an inventory type for your Video campaign.
    • Click Excluded types and labels and select content types and digital content labels to exclude from your Video campaign.
  8. Click Save.

Set content suitability settings for all Video campaigns

Account-level control of content exclusions is only available in the new Google Ads experience.

  1. n your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Audiences, keywords, and content drop down in the section menu.
  3. Click Content.
  4. From the tabs at the top, click Settings.
  5. At the top of the page, click Account settings.
  6. In the Content exclusions panel:
    • Click Inventory type and select the inventory type you want to apply to all Video campaigns in your account.
      Note: Content exclusions can no longer be added to new campaigns and are only available at account-level. Campaigns created before 2022 can still access content exclusions under “Content suitability”.
    • Click Excluded types and labels and select content types and digital content labels you want to exclude for all your campaigns, including Video campaigns.
  7. Click Save.

Learn more About content suitability.

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