About the Google Partners programme

Google Partners is a marketing programme for advertising agencies or third-parties that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners programme is active in over 60 countries and is available in 43 languages.

The Google Partners programme was launched in 2013 to provide Partners with the tools, resources and support to enable them to grow so that they can help advertisers succeed. Since then, tens of thousands of companies across the world have joined the programme and we’re working closely with them every day to help them thrive and make the most of our products and solutions.

We’re launching the new Google Partners programme in February 2022. If you’ve earned a Partner or Premier Partner badge before February 2022, you’ll be able to retain your badge status until the programme launches. To help you, we’ve updated our requirements to be more transparent, and for you to have more control. In June 2021, Partners who meet the new requirements will get access to the new Google Partner badge. Learn more about the new badge requirements

How to sign up for Google Partners

You can sign up for the Google Partners programme on the Google Partners website. You’ll need to sign up with a Google Ads manager account where you have admin level access. Learn more about signing up for Google Partners

Benefits of Google Partners

We’ve aligned the benefits to meet your needs in three key areas: education & insights, access & support and recognition & rewards. The benefits are determined by your Google Partner badge status. Benefits aren't available in all countries and may be impacted by COVID-19.

You can find a detailed overview of our programme benefits here.

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