About the Google Partners program


Start meeting the Google Partners Certifications requirement today 

Sign in to Skillshop to complete your certification – it shouldn’t take more than an hour to take the exam, depending on experience level. As a reminder, at least 50% of your company’s account strategists must be certified in order to be a Google Partner starting in February 2022.

Get certified now

Google Partners is a marketing program for advertising agencies or third-parties that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners program is active in over 60 countries and is available in 43 languages.

The Google Partners program was launched in 2013 to provide Partners with the tools, resources, and support to enable them to grow so they can help advertisers succeed. Since then, tens of thousands of companies across the world have joined the program, and we’re working closely with them every day to help them thrive and make the most of our products and solutions.

We’re launching the new Google Partners program in February 2022. If you’ve earned a Partner or Premier Partner badge before February 2022, you’ll be able to retain your badge status until the program launches. To help you, we’ve updated our requirements to be more transparent, and for you to have more control. In June 2021, Partners who meet the new requirements will get access to the new Google Partner badge. Learn more about the new badge requirements

How to sign up for Google Partners

You can sign up for the Google Partners program on the Google Partners website. You’ll need to sign up with a Google Ads manager account where you have admin level access. Learn more about signing up for Google Partners

Benefits of Google Partners

We’ve aligned the benefits to meet your needs in three key areas: Education & Insights, Access & Support, and Recognition & Rewards. The benefits are determined by your Google Partner badge status. Benefits aren't available in all countries and may be impacted by COVID-19.

You can find a detailed overview of our program benefits here.

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