About Google Partners

Google Partners is a marketing program for advertising agencies or third-parties that manage Google Ads accounts on behalf of other brands or businesses.

This article contains information about the benefits of Partners and signing up for the program.


  • Earn the Google Partner badge: Your company can earn the Google Partner or Premier Google Partner badge. The badge shows that certain employees at your company have demonstrated Google Ads skill and expertise by passing assessments and earning certifications through Skillshop. The badge also shows that your company has met Google Ads spend requirements, delivered company and client revenue growth, and sustained and grown its client base.
  • Earn company specializations: Companies that have Partner status and meet the requirements can earn specializations. Company specializations display your specific product expertise to help win business and differentiate yourself in the market.
  • Connect with Google: Companies who have earned Partner status may have access to additional events, trainings, and more. You'll also be able to access Google Ads promotional offers for prospective and existing clients.

Learn more about the benefits of Google Partner status

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