Maximise the total conversion value of your campaign within your specified budget with maximise conversion value bidding strategy. This bidding strategy uses advanced machine learning to automatically optimise and set bids. It also offers auction-time bidding capabilities that tailor bids for each auction. You define the value that you want to maximise, such as sales revenue or profit margins, when you set up conversion tracking for your account.
Bid adjustments and Maximise conversion value
Bid adjustments allow you to display your ads more or less frequently based on where, when and how people search. Because Maximise conversion value helps optimise your bids based on real-time data, your existing bid adjustments are not used. There is one exception: You can still set mobile bid adjustments of -100%.
Before you begin
- Familiarise yourself with automated bidding.
- Before you can use maximise conversion value bidding, you’ll also need to set up conversion tracking with transaction-specific values.
How it works
Using historical information about your campaign and evaluating the contextual signals present at auction-time, maximise conversion value bidding automatically finds an optimal CPC bid for your ad each time it's eligible to appear. Google sets these bids to help get conversions that are the most valuable for your campaign while spending your budget.
Before switching to maximise conversion value bidding:
- Check your average daily budget amount. Maximise conversion value will try to fully spend your average daily budget, so if you’re currently spending much less than your budget, maximise conversion value could increase spend significantly.
- Check your return-on-investment (ROI) goals. If you have an ROI goal for your campaign, such as a target return on ad spend (ROAS), you may want to add a Target ROAS to your bid strategy.