指定相關主題的網站

您可以指定自選的主題,接觸對您產品和服務的相關內容感興趣的使用者。本文將逐步說明如何設定指定主題。

如需這項功能的概要說明,請參閱「指定主題簡介」一文。您可以在多媒體廣告聯播網或影片廣告活動中使用指定主題。

操作說明

To add topic targeting to an existing ad group, follow these steps:

  1. Sign in to Google Ads.
  2. In the page menu on the left, click Topics.
  3. Click the pencil icon 編輯.
  4. Click Select an ad group, then choose an ad group from the list that appears.
  5. Select the topics and subtopics you’d like to target.
  6. Click Save.

Tips

  • When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics to your list for bidding and reporting control.
  • Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. You can avoid this by adding the top-level topic.

 

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