指定相關主題的網站

您可以指定所需主題,接觸對您產品和服務的相關內容感興趣的用戶。本文會逐步說明如何設定指定主題。

如要查看此功能的概覽內容,請參閱「關於指定主題」。您可以在「多媒體廣告聯盟」或「影片」廣告系列中使用指定主題。

指示

To add topic targeting to an existing ad group, follow these steps:

  1. Sign in to Google Ads.
  2. In the page menu on the left, click Topics.
  3. Click the pencil icon 編輯.
  4. Click Select an ad group, then choose an ad group from the list that appears.
  5. Select the topics and subtopics you’d like to target.
  6. Click Save.

Tips

  • When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics to your list for bidding and reporting control.
  • Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. You can avoid this by adding the top-level topic.

 

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