Ciljanje na spletna mesta o ustreznih temah

Ciljate lahko na teme po lastni izbiri, da dosežete uporabnike, ki jih zanima vsebina, povezana z vašimi izdelki in storitvami. V tem članku so navodila po korakih za nastavljanje ciljanja na teme. 

Za splošen pregled te funkcije preberite članek O ciljanju na teme. Ciljanje na teme lahko uporabljate v oglaševalskih akcijah v prikaznem omrežju ali oglaševalskih akcijah z videooglasi. 

Navodila

To add topic targeting to an existing ad group, follow these steps:

  1. Sign in to Google Ads.
  2. In the page menu on the left, click Topics.
  3. Click the pencil icon Uredi.
  4. Click Select an ad group, then choose an ad group from the list that appears.
  5. Select the topics and subtopics you’d like to target.
  6. Click Save.

Tips

  • When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics to your list for bidding and reporting control.
  • Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. You can avoid this by adding the top-level topic.

 

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