Du kan målrette mot emner du selv velger for å nå ut til folk som er interessert i innhold relatert til produktene og tjenestene dine. I denne artikkelen får du trinnvis veiledning i hvordan du konfigurerer emnemålretting.
Du finner en generell oversikt over denne funksjonen, i artikkelen om emnemålretting. Du kan bruke emnemålretting for kampanjer i Displaynettverket samt i videokampanjer.
Veiledning
To add topic targeting to an existing ad group, follow these steps:
- Sign in to Google Ads.
- In the page menu on the left, click Topics.
- Click the pencil icon
.
- Click Select an ad group, then choose an ad group from the list that appears.
- Select the topics and subtopics you’d like to target.
- Click Save.
Tips
- When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics to your list for bidding and reporting control.
- Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. You can avoid this by adding the top-level topic.