관련 주제를 다루는 웹사이트 타겟팅

내 제품 및 서비스와 관련된 콘텐츠에 관심 있는 사용자에게 광고를 게재하기 위해 특정 주제를 선택하여 타겟팅할 수 있습니다. 이 도움말에서는 주제 타겟팅을 설정하는 방법을 단계별로 안내합니다. 

이 기능에 대한 전반적인 개요는 주제 타겟팅 정보를 참조하세요. 디스플레이 네트워크 또는 동영상 캠페인에서 주제 타겟팅을 사용할 수 있습니다. 

방법

How to target topics

To target topics, you'll need to use one of the following objectives or campaign types:

"Display Network only" marketing objectives

• See your ad
• Visit your website
• Buy on your website
• Take an action on your website
• Call your business
• Visit your business

Campaign types

• "Display Network only – All features"
• "Display Network only – Remarketing"

To add topic targeting to an existing ad group, follow these steps:

1. Sign in to your AdWords account. 
2. Click the Campaigns tab at the top.
3. Go to your Display Network tab and click + Targeting, which is located above the graph.
4. Select an ad group.
5. Click the "Add targeting" drop-down menu and select "Topics."
6. Select as many topics and subtopics as you'd like by clicking the double arrows » next to each one. Any topics and subtopics you've added will appear in the "Selected topics" column.
7. Click Close and then Save.

Once you've set up topics for one ad group, you can copy your topics to other ad groups in Display Network-only campaigns. First, you'll need to copy the topics you want. Then you can paste them into a new ad group.

How to copy topics to another ad group

To copy your topics:

• Click the Display Network tab.
• Click the Topics tab.
• Select the checkbox next to the topics you want to copy.
• From the Edit menu, select Copy (or Control-C for PCs, Command-C for Macs).

To paste your copied topics:

• Click the Campaigns tab.
• Click the name of the campaign where you want to paste your topics.
• Check the box next to the name of the ad group where you want to paste your topics.
• From the Edit menu, select Paste (or Control-V for PCs, Command-V for Macs).