It's not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you’d like to highlight about your business in your Smart campaign. You can then use the guidelines in this article to create an ad that's accurate, to-the-point, and engaging to your potential customers.
1. Highlight what makes your business, product, or offer unique
Do you offer special menu items? A large selection of products? Tell people! Highlight features that make your business stand out from the competition.
2. Include prices, deals, and exclusives
If you have something special to offer, make sure your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision.
3. Tell your customers what they can do
Are you selling? Tell them they can buy. Are you offering? They want to receive. Strong verbs like Call today, Purchase, or Make an appointment tell your customers what they can expect to do when they see your ad
4. Include relevant search terms in your ad text
This can catch the attention of the people who searched for words related to your business, and it shows that your ad is related to what they want.
5. Match your campaign to your website
Make sure the promotions or products in your campaign are also mentioned on your website. If visitors don't find what they expect to see when they reach your site, they may leave.
6. Keep it professional
Polish up your campaigns by double-checking your spelling and grammar. Fill in both description lines, and try capitalizing the first letter of each word in your ads' headlines to draw attention to your ads.