Text ads in Smart campaigns include:
- Between 3–15 headlines with 30 characters each
- Between 2–4 descriptions with 90 characters each
Here is an example of how a text ad might look:
Ad • www.example.com/insurance
Comprehensive Insurance | Protect Yourself on a Budget | Get Your Free Quote Today
Get affordable & trustworthy insurance. 10% discount on all online quotes. Easily compare insurance plans side-by-side in just a few seconds.
Frequently asked questions
How do text ads work on mobile devices?
What are the character limits for text ad fields?
Why does my text ad sometimes appear differently when it shows up on Google?
To help your ad attract more customers and receive more clicks, the information you provide about your business and your website’s content is used to create and test alternative ads. In some cases, this information may be used to test different headlines, descriptions or landing pages. It may also be used to add sitelinks or replace your headlines with your business name, phone number or address.
Both the original ad and the new ads will run to determine which are more effective. Ads that perform better consistently will run more often over time. If you’d like more control over editing and optimising your creative assets, switch to Expert mode. Learn more about Smart mode and Expert mode
Will all the ad text in my text ad always show when my ad shows?
- If you have provided a business phone number, in some instances the 'Call' button may take the place of some of your ad text.
- If your ad text frequently uses wider characters (like 'm') instead of narrower characters (like 'i'), your headline text may be wider than the space available for it on some browser sizes. With most Latin languages, you can avoid this by limiting your combined headline character count to a total of 33 characters.
- While serving on the Google Display Network, some ad formats are limited to 2 headlines.
How do I fix an error when I create or edit text ads?
- Use the correct character limit for each field.
- Check the proper use of punctuation and symbols.
- Make sure that your ad text doesn't have incorrect grammar or spelling.