About expanded text ads in Smart campaigns
Expanded text ads are the next generation of text ads, designed for a mobile-first world with both consumers and advertisers in mind. Expanded text ads give you more control over your messaging, and provide customers with more information before they click your ad.
We recently made changes to text ads so that you have more room to convey your message to customers. Now you can:
- Add a third headline
- Add a second description
- Use up to 90 characters for each description
Here is an example of an expanded text ad that uses the third headline and second description:
Expanded text ads overview
Expanded text ads are similar to the text ads that you’re used to, but with a few key differences:
- Expanded text ads have three headline fields. The extra headline field allows you to include additional text in your ads. You can use up to 30 characters per headline. The headlines will appear next to each other, separated by a vertical pipe ("|"). Depending on the size of your potential customer’s screen, they may wrap to a second line. The third headline can appear more often on wide mobile devices.
- Expanded text ads also have two 90-character description fields, giving you more control over your ad’s messaging.
- Expanded text ads are mobile-optimized. A preview of your ad in both desktop and mobile format is generated for you as you’re creating your expanded text ad.
Frequently asked questions
How do expanded text ads work on mobile devices?
What are the character limits for expanded text ad fields?
Will all the ad text in my expanded text ad always show when my ad shows?
- If you have provided a business phone number, in some instances the “Call” button may take the place of some of your ad text.
- If your ad text frequently uses wider characters (like “m”) instead of narrower characters (like “i”), your headline text may be wider than the space available for it on some browser sizes. With most Latin languages, you can avoid this by limiting your combined headline character count to 33 characters total.
- While serving on the Google Display Network, “Headline 3” may not show in some ad formats.
- If you have text that should appear in every ad (such as a legal disclaimer), then you must include that information in either headline 1, headline 2 or description 1 fields.
How do I fix an error when creating or editing expanded text ads?
- Use the correct character limit for each field.
- Check the proper use of punctuations and symbols.
- Make sure that your ad text doesn't have incorrect grammar or spelling.