See store visit conversions

If you want to focus on visits to your business’s physical locations that were influenced by an ad click or viewable impression (also known as store visit conversions), there are several ways to make this information more visible in your reports.

In this article, we’ll show you how to see your store visit data when viewing your reports.

This article jumps right to the instructions. To get an overview of store visit conversions first, see About store visit conversions.

Note: Store visits attributed to viewable impressions are only available for Display Network campaigns or ads which serve on the Google Display Network.

Instructions

Choose the Google Ads experience you're using. Learn more

Store visit conversions will be added to the "All conversions" column in your campaign reports. If you haven't already, you'll need to add this column to your reports:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Columns menu above the statistics table.
  4. Select Modify columns from the drop-down.
  5. Under "Select metrics," click Conversions.
  6. Select All conv. by clicking the arrow icon.

The "All conversions" column will now appear in your reports. Store visits are available at the campaign, ad group, and keyword level (and product group level for Shopping) and can be segmented by device. To see your store visits separately from the rest of your other conversions, such as website actions or calls, follow the instructions below to segment your columns. Before you begin, make sure you've already added the "All conversions" column to your reports.

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Segment drop-down menu. Select Conversions, then Conversion source or Conversion name.
  4. You'll now see rows listing data by each conversion action. Look for the row for your store visit conversion action to see your store visit data.

To view store visits in a separate column without segmenting your campaigns, you can also add a custom column by following the instructions below. Before you begin, make sure you've already added the "All conversions" column to your reports.

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Columns drop-down menu, then select Modify columns.
  4. Select the "Custom Columns" category on the left.
    • If you've never created a custom column, you'll see a dialog box.
    • If you've already created a custom column, click + Column.
  5. In the "Column name" field, enter the name of your new column. This name will be displayed in the header.
  6. In the "Column description" field, enter a description of your column. The text you enter here will be displayed whenever you hover over the ? next to the column name.
  7. Click the Metric menu, and select Conversions, then select All conv. 
  8. In the list below, click Conversions, then select Conversion source or Conversion name
  9. Under "Selected segment," select the name of your store visit conversion action.
  10. Click Save. The new custom column is automatically added to your columns.
  11. Click Apply to apply your column customization to your data table.
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