Use negative keyword lists across your accounts

You can use the Shared library in your manager account to create, edit, and remove negative keyword lists that can be applied to your client accounts.

When you create negative keyword lists in your manager account, they’re added to the Shared library of all your client accounts by default. To apply a negative keyword list, you must add it from the client account’s Shared library.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Create a negative keyword list

  1. In your Google Ads manager account, click the Tools icon Tools Icon.
  2. Click the Shared library drop down in the section menu, then click Exclusion lists.
  3. Select the Negative keyword lists tab.
  4. Click the plus button .
  5. Type a name for your new list in the "List name" field
  6. Enter or paste one negative keyword per line in the "Add negative keywords" field.
  7. Click Save.

Edit or permanently remove negative keyword lists

  1. In your Google Ads manager account, click the Tools icon Tools Icon.
  2. Click the Shared library drop down in the section menu, then click Exclusion lists.
  3. Select the Negative keyword lists tab.
  4. You can:
    • Click a list to edit it.
    • Remove a list by checking the box next to it, clicking Edit, then Remove.

Keep in mind

Any changes you make to your list will be reflected in all campaigns that use this negative keyword list.

 

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