Create successful Search campaigns

Create specific ad groups with at least 3 ads

Better ads and optimised rotation drive more qualified clicks from your text ads. That’s because the Google Ads system shows your most relevant ad to people searching on Google.

Create 3 or more ads per ad group

Every ad group should have at least 3 quality ads. That way, the system can optimise your performance, and you can check your performance data to learn what message resonates best with your audience.

For successful account organisation, make sure that you create very specific ad groups. For example, if you sell gourmet food, create different ad groups for different foods that you offer. A biscuit-loving customer is more likely to click an ad about biscuits than a generic ad about food. Specificity and detail help your ads be more relevant. Relevance tends to lead to higher quality ads that perform better in the ad auction (and generate more conversions).

For more tips on writing ads, learn about writing successful text ads. Or, watch our video on writing text ads.

How to create ads and ad groups
  1. Sign in to your Google Ads account.
  2. On the page menu on the left, click Ad groups.
    • In your Ad groups table, click on the name of an existing ad group to see if has at least 3 ads centred around a specific business goal.
    • To create a new ad group, click Create ad group. Make sure that you plan your ad group around a specific business goal.
  3. To get started creating at least 3 text ads within your ad group, click the plus button and select the 'Text ad' option.
  4. Write your ad. To create relevant ads, match your keywords (what triggers your ad) and your ad text (what people see).
    • Put yourself in the mindset of people searching on Google. What do they enter that triggers your ad? What do you offer that they’d want?
    • Write relevant, engaging ads that connect what people are searching for on Google with what people will find on your landing page after they click your ad.
  5. When you're satisfied with your new text ad, click Save ad and then continue creating variations on the ad in your ad group.
Note: Before your saved ads start showing to customers, Google Ads reviews their content and formatting to make sure they meet our advertising policies.
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