Create, use and manage labels

Labels allow you to organise your campaigns, ad groups, ads and keywords into groups. Labels are customisable, and you can change them around at any time.

In this article, you’ll learn how to create and manage labels that you can use in your statistics tables.

Before you begin

If you’re not familiar with how labels work, consider learning about adwords labels.

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you're still using the previous AdWords experience, choose Previous below. Learn more

How to create and apply a label

  1. In the page menu, click Campaigns, Ad groups, Ads & extensions or Keywords.
  2. Select a campaign, ad group, ad or keyword that you want to apply a label to.
  3. Click the Label drop-down menu in the blue banner that appears along the top of the table.
  4. To create a new label, click New label.
    1. Enter a name, choose a colour  and add a description (optional).
    2. Click Create.
    3. To apply your new label, click Apply.
  5. To apply existing labels, select the labels that you’d like to add and click Apply.
  6. To apply labels to multiple campaigns, ad groups, ads or keywords at once, select multiple table items and use the Label drop-down menu to apply one or more labels.
  7. De-select labels from the Label drop-down menu to remove them from a campaign, ad group, ad or keyword.

How to filter your table data by label

  1. In the page menu, click Campaigns, Ad groups, Ads & extensions or Keywords.
  2. In the upper right-hand corner of the table, click the filter icon Filter.
  3. Click Label, then select one or more labels to filter the table by. By default, the table is filtered to show items that contain any of the labels that you select, but you can also filter by items that contain all or none of the labels.
  4. Click Apply. The statistics table updates to only show items that match your filter.

How to edit label details

To change a label’s name, colour or description:

  1. Find a campaign, ad group, ad or keyword whose label that you want to edit. Labels are listed under the “Label” column.
  2. Place your cursor over the label, then click the pencil icon Edit.
  3. Change the label’s name, colour or description.
  4. Click Save.

How to delete a label

  1. Find a campaign, ad group, ad or keyword whose label that you want to delete. Labels are listed under the “Label” column.
  2. Place your cursor over the label, then click the pencil icon Edit.
  3. Click the trash icon .
  4. When you see the confirmation screen, click Remove.
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