Understanding your data
Now that you’ve created your campaign, it’s time to measure your ad performance. Analyse basic account, campaign and ad group information to improve your return on investment (ROI). AdWords also offers advanced reports for more information on how customers interact with your ad.
Measure ad and keyword performance
- Monitor your ads and keywords
- Measure ad asset performance
- Evaluate ad performance on the Display Network
- Measuring image and video ad performance
- Monitor and optimise your Shopping campaigns
- Evaluating ad performance on the search network
- Measure Search Network keyword performance
- Tips for tracking and improving online sales
- About YouTube ads and view metrics
Understanding your ad exposure
- About impression share
- Use auction insights to compare performance
- Using free clicks data
- About click share
- Get impression share data
- About exact match impression share
- Improve your impression share
- Measuring reach and frequency
- About avg. impr. freq. per user (seven or 30 days)
- About frequency distribution
- Reach Planner
- About Brand Lift
- Set up Brand Lift measurement
- About Maximise Lift bidding
- About Brand Lift survey response count and absolute lift
- About accelerated measurement for Brand Lift studies
- About Brand Lift surveys
- Lift measurement
- About Conversion Lift
- Set up Conversion Lift measurement
- About certainty of lift
Additional performance insights
- Compare and track your ads' performance over time
- About explanations
- About ads labels
- Create, use and manage labels
- About measuring paid & organic search results
- About the search terms report
- About measuring geographic performance
- View locations and distance reports
- Understanding viewability and Active View reporting metrics
- 5 ways to use Quality Score to improve your performance
- About notes
- Create and edit notes
- View the shop report
- About local actions conversions
- Set up call recording
- Play your call recordings
- Updates to iOS 14 campaign measurement
- FAQs about iOS 14 changes
- Why you might not have explanations