Set up verified calls

Verified calls are the number of completed calls from your ad, tracked by a forwarding number. When you answer an incoming call from your ad, it's counted as a verified call. Verified calls include calls that went through to your business, missed calls and calls that went to voice mail. You also learn the call time, duration and location.

How to set up verified calls after creating an ad

You can set up verified calls only on the web version of Google Ads.
  1. Sign in to your Google Ads account.
  2. Click All campaigns.
  3. In the "Campaigns" overview, find your campaign card, and then click Details.
  4. In the "Campaign details", scroll the page down to the "Call clicks" card.
  5. In the "Call clicks" card, find the description about setting up advanced call metrics.
  6. Click Try it.

If you haven't added a phone number to your ad yet, set up verified calls like this:

  1. Sign in to your Google Ads account.
  2. Click All campaigns.
  3. In the "Campaigns" overview, find your campaign card, and then click the 3-dot menu and select Edit phone number.
  4. In the "Call settings" dialogue, enter your phone number.
  5. Select the Turn on verified calls tick box and click Save.

If you already added a phone number but haven't opted in to verified calls yet, set up verified calls like this:

  1. Sign in to your Google Ads account.
  2. Click All campaigns.
  3. In the "Campaigns" overview, find your campaign card, and then click the 3-dot menu and click Call settings.
  4. In the "Call settings" dialogue, select the Turn on verified calls tick box and click Save.
TRY IT NOW

Forwarding phone number

If you use call reporting with your ad, a Google forwarding number will be assigned to your ad. You'll see the Google forwarding number only in your Smart campaign when it appears on either the desktop or mobile versions of Google search. This forwarding number won't be visible in your account.

If your business uses caller ID, the phone number of the caller will continue to be displayed as usual even if the call is routed through your forwarding phone number.

How Google forwarding numbers work

Google forwarding numbers are dynamically assigned and may change or be reassigned (after some period of time out of circulation). We'll assign a freephone or local number based on the format of the number that you enter for your business. Depending on your business location and phone number availability, the format of your Google forwarding number may vary. Local numbers will share the same area or prefix code as your business where possible; otherwise, a local prefix code for your geographic region will be used instead.

This feature is currently only available in the USA. In some cases, local Google forwarding numbers may not be available. When this happens, your ad will show a freephone Google forwarding number.)

Because your Google forwarding number may change over time, and this number is intended only to track calls from your Smart campaigns, you shouldn't post the number on your website or with other forms of advertising.

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