About call recording

Google monitors and records a small percentage of phone calls that are initiated by a call-only ad or call asset for some advertisers in the United States, allowing us to improve call quality for both users and advertisers alike. Evaluating call quality ensures that advertisers are providing a positive call experience and prevents caller spam and business fraud.

How it works

To create call-only ads and call assets, you will need to accept the Call and Messaging Ads Terms in your account settings. When someone calls an advertiser from a call-only ad or call asset, Google may record the call. The user will hear a short message informing them that the call will be recorded by Google for quality assurance.

Calls may be evaluated for various quality indicators and other factors in order to detect unauthorized activity, reduce spam, and foster better call experiences. The call will also be evaluated for compliance with Google Ads policies. If the advertiser is violating policies, the associated ad or asset will be disapproved.


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Account settings.
  3. Click Call and messaging ads terms.
  4. Review the Terms and Conditions.
  5. Click Accept if you consent to having Google record a limited sample of calls for quality assurance.

    If you choose not to accept, your account will not be able to create or edit call ads and assets.

  6. Click Submit.

Data security and privacy

Google takes user privacy very seriously and call recording practices are consistent with Google’s Privacy Policy. Information taken from calls is anonymized and only used to detect unauthorized activity and assess quality in aggregate. Recordings will not be used for ad targeting purposes.

If you have questions about eligibility or can't participate in call recording for legal or regulatory reasons, contact Google to request an exemption from monitoring and recording.

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