Find your bid strategy reports

Your bid strategy report gives you a snapshot of key metrics relevant to each bid strategy type.

This article shows you how to find your portfolio and standard bid strategy reports. Learn more About bid strategy reports

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

How to locate your bid strategy reports (for standard and portfolio strategies)

Use this method when you want to view the bid strategy report for an individual campaign or portfolio bid strategy.

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click the Budgets and bidding drop-down in the section menu.
  3. Click Bid strategies.
  4. Within the 'Bid strategy type' column, click on the link to access your bid strategy report.
  5. If the campaign is using a standard (campaign-level) bid strategy, you'll get a campaign-level report. If the campaign is part of a portfolio, you'll be directed to the bid strategy report for the entire portfolio bid strategy.
Tip: If the 'Bid strategy type' column isn't visible, you can add it as a column to the campaigns, ad group or keyword table.

If you don’t see the 'Bid strategy type' column and would like to, you can enable it by following the steps below:

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click the Budgets and bidding drop-down in the section menu.
  3. Click Bid strategies.
  4. Click the columns icon A picture of the Google Ads columns icon above the table.
  5. Click Modify columns.
  6. Under 'Modify columns for campaigns' select the 'Attributes' drop-down.
  7. Select 'Bid strategy type' under the 'Attributes' category.

How to locate your bid strategy reports (for portfolio strategies only)

It’s best to use this method when you want to view all the different portfolio bid strategies in your account.

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click the Budgets and bidding drop-down in the section menu.
  3. Click Bid strategies.
  4. Click on the name of the portfolio bid strategy to access the report.
Note: The account-level bid strategy report is also available for MCC accounts.

How to locate your account bid strategies report

Use the account bid strategies report when you want to view the aggregate performance of all bid strategies in your Google Ads account, not included in a portfolio bid strategy. The report includes all campaign types except for App campaigns.

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click the Budgets and bidding drop-down in the section menu.
  3. Click Bid strategies.
  4. Click Account strategies tab.

Note: For the account bid strategies report, the following campaigns will be included:

  • Only campaigns that are not part of a portfolio bid strategy.
  • The aggregate reporting for Target CPA Campaigns will include any campaigns using Maximise Conversions bid strategy with a target CPA or any campaign using the Target CPA bid strategy.
  • The aggregate reporting for target ROAS Campaigns will include any campaigns using Maximise Conversion Value bid strategy with a target ROAS or any campaign using the Target ROAS bid strategy.
  • Average CPA and ROAS targets are currently not supported for Display, Discovery and campaigns using Shop Visits or Shop Sales. If your account includes these campaign types, you will not see an account wide aggregated target.
  • App campaigns on tCPA are currently not supported.

How to locate your campaign-level bid strategy report

Note: Only applicable for campaigns with Maximise conversion value with or without target ROAS as bid strategies.

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop-down in the section menu.
  3. Click Campaigns, then navigate to Campaigns table.
  4. Add the 'Bid strategy type' column, if it doesn’t exist already.
  5. Find the relevant campaign, hover over highlighted bid strategy type (for example, Maximise conversion value (tROAS) or Maximise conversion value).
  6. Click to view bid strategy report for that campaign.

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