How to find your bid strategy reports

Your bid strategy report gives you a snapshot of key metrics relevant to each bid strategy type. Understanding these reports is crucial for optimising your Google Ads campaign performance, especially if you're facing issues with bid strategies, ad spend or budget utilisation.

This article shows you how to find your portfolio and standard bid strategy reports. Learn more About bid strategy reports.

Instructions

Locate your bid strategy reports (for standard and portfolio strategies)

Use this method when you want to view the bid strategy report for an individual campaign or portfolio bid strategy.

1. Select the Tools icon and select Bid strategies in the 'Budgets and bidding' drop-down menu.
2. In the 'Bid strategy type' column, select the link to access your bid strategy report.
3. If the campaign is using a standard (campaign-level) bid strategy, you'll get a campaign-level report. If the campaign is part of a portfolio, you'll be directed to the bid strategy report for the entire portfolio bid strategy.

Tip: If the 'Bid strategy type' column isn't visible, you can add it as a column to the campaigns, ad group or keyword table.

If you don’t see the 'Bid strategy type' column and would like to, you can enable it by following the steps below:

1. Select the Tools icon and select Bid strategies in the 'Budgets and bidding' drop-down menu.
2. Select the columns icon above the table and select Modify columns.
3. Under 'Modify columns for campaigns', select the 'Attributes' drop-down menu.
4. Select 'Bid strategy type' under the 'Attributes' category.

Locate your bid strategy reports (for portfolio strategies only)

It’s best to use this method when you want to view all the different portfolio bid strategies in your account.

1. Select the Tools icon and select Bid strategies in the 'Budgets and bidding' drop-down menu.
2. Select the name of the portfolio bid strategy to access the report.

Note: The account-level bid strategy report is also available for MCC accounts.

Locate your account bid strategies report

Use the account bid strategies report when you want to view the aggregate performance of all bid strategies in your Google Ads account that are not included in a portfolio bid strategy. The report includes all campaign types except for app campaigns.

1. Select the Tools icon and select Bid strategies in the 'Budgets and bidding' drop-down menu.
2. Select Account strategies tab.

Note: For the account bid strategies report, the following campaigns will be included:

• Only campaigns that are not part of a portfolio bid strategy
• The aggregate reporting for target CPA campaigns includes any campaigns using the maximise conversions bid strategy with a target CPA, or any campaign using the target CPA bid strategy.
• The aggregate reporting for target ROAS campaigns includes any campaigns using the maximise conversion value bid strategy with a target ROAS, or any campaign using the target ROAS bid strategy.
• Average CPA and ROAS targets are currently not supported for Display and campaigns using 'store visits' or 'store sales'. If your account includes these campaign types, you will not see an account wide aggregated target.
• App campaigns on tCPA are currently not supported.

Locate your campaign-level bid strategy report

Note: Only applicable for campaigns with maximise conversion value with or without target ROAS as bid strategies.

1. Go to Campaigns within the Campaigns menu and navigate to 'Campaigns' table.
2. Add the 'Bid strategy type' column if it doesn’t exist already.
3. Find the relevant campaign, hover over highlighted bid strategy type (for example, maximise conversion value (tROAS) or maximise conversion value).
4. Click to view bid strategy report for that campaign.

Related links

• Evaluate your Smart Bidding performance with bid strategy reports
• About bid strategy statuses
• About campaign statuses