Find your bid strategy reports

Your bid strategy report gives you a snapshot of key metrics relevant to each strategy type.

This article shows you how to find your portfolio and standard bid strategy reports. Learn more About bid strategy reports.

Instructions

How to locate your bid strategy reports (for standard and portfolio strategies)

  1. Sign in to your Google Ads account.
  2. Click Campaigns. You’ll be able to see one row for each campaign. 
  3. Within the “Bid strategy type” column, click on the link to see your bid strategy report.
  4. If the campaign is using a standard (campaign-level) bid strategy, you will see a campaign level report. If the campaign is part of a portfolio, you will be directed to the bid strategy report for the entire portfolio bid strategy.
Tip: If the “Bid strategy type” column is not visible, you can add it as a column to the campaigns, ad group or keyword table. 

How to locate your bid strategy reports (for portfolio strategies only)

  1. Sign in to your Google Ads account.
  2. Click the tools icon .
  3. Under “Shared library”, select Bid strategies.
  4. Click on the name of the portfolio bid strategy to see the report. 
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