Smart Bidding: Definition

Smart Bidding refers to bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversion and Maximize conversion value are all Smart Bidding strategies.

In addition to machine learning capabilities, Smart Bidding has 3 other key benefits:

  • A wide range of signals to tailor bids to someone’s unique context. These include device, location, time of day, remarketing lists, browser, language, and more. Learn more about bidding signals.
  • Flexible controls that allow you to set performance targets to steer bidding performance and optimize search bids to your chosen attribution model.
  • Transparent reporting and status updates to help you test how well Smart Bidding works for you and understand what’s going on under the hood of your bid strategies.
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