Smart Bidding refers to bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversion and Maximize conversion value are all Smart Bidding strategies.
In addition to machine learning capabilities, Smart Bidding has 3 other key benefits:
- A wide range of signals to tailor bids to someone’s unique context. These include device, location, time of day, remarketing lists, browser, language, and more. Learn more about bidding signals.
- Flexible controls that allow you to set performance targets to steer bidding performance and optimize search bids to your chosen attribution model.
- Transparent reporting and status updates to help you test how well Smart Bidding works for you and understand what’s going on under the hood of your bid strategies.