About price extensions

Price extensions can add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products, and by linking people directly to what interests them on your site.

Price extensions appear below your text ad on desktop and mobile, and give you more space to tell people details about what your business offers. They show as a set of up to 8 cards that people can view to see different options and prices. From your price menu, people can go directly to the item that interests them on your site.

This article explains the advantages of using price extensions. For instructions, go to Use price extensions.

Before you start

Price extensions may show on both computers and mobile devices.

Price extensions link directly to your site, so it’s important to make sure that your site is optimised for computers and all mobile devices. Find out how to create an effective mobile site.

Example

Let’s say that you own a hair salon. You could add more generic price extensions for “Haircut”, “Hair Colouring” and “Treatments” to campaigns with more general keywords. Or you could add extensions to more targeted ad groups. Your “Hair Colour” ad group might include extensions like: “Partial Colour”, “Full Colour”, “Full Colour + Conditioning” and “Semi-permanent Gloss”. Extensions let you give people a sense of the breadth or range of what your business offers.

What price extensions do

Here are a few reasons to consider adding price extensions to your ads:

• Surface your offerings. Price extensions showcase your business’s offerings in an interactive format that users can scroll through.
• Make shortcuts to conversions. When people click or tap on a specific item on your price menu, they go directly to it on your site.
• Increase your impact – with minimal work. You won’t need to make new text ads or edit your old ones.

Why they’re easy, yet powerful

Price extensions are easy to use:

• Easily updated. Change your item names and description whenever you want, keeping them up to date for sales and special offers. And good news – you can edit your price extensions without resetting their performance statistics.
• Flexible and customisable. You can add price extensions to an account, campaign or ad group, depending on which ads you want them to show with. You can also specify the dates, days of week or times of day that your price extensions are eligible to show.

How billing works

The cost of a click on a price extension equals the cost of a click on the title or display URL of the ad it shows with. Price extension clicks are charged when a person clicks any of the price extension items. However, clicks on the mobile drop-down to expand the carousel are not charged.

Price extensions give people more opportunities to click, but you won't be charged for more than two clicks per impression. Plus, if someone quickly clicks more than one link while viewing an ad, this may get treated as a duplicate or invalid click and you won't get charged for the second click. 

Related links:

• Use price extensions
• Add and edit price extensions in bulk
• Price extensions requirements